The government has launched the second phase of its national
recruitment campaign for social workers.
The first phase launched last year, which cost £2 million,
prompted 14,000 people to call for more information about a career
in social work. The target for the whole of the three-year campaign
is to increase the number of applicants for social work courses by
Many of the calls came from people working in the financial and
banking sectors who want to enjoy a more “rewarding” career, a
department of health spokesperson said.
The latest phase, which is backed with £600,000 of
government funding, will involve advertising on radio, and in the
national and regional newspapers.
Fore more information on the campaign go to www.socialworkcareers.co.uk