Care in the capital

Following the success of last
year’s Care in the Capital campaign, this year’s focus
is on retention.

Recruitment and retention is one of the biggest challenges
facing social services, especially in London and not enough is
being done!

Community Care believes there is a need to: Raise awareness of
the positive roles of social care workers and encourage people to
consider careers in the profession.

This year’s campaign will focus on retention problems
faced by social care agencies in London and the need for a
co-ordinated strategy and more resources.

The awareness week will include:

• A major report exploring retention issues within social work in
  London.
• A campaign launch with an invited audience of decision-makers
  and press.
• Retention masterclasses – for all London managers in
  social care.
• Job shadow: a celebrity spends a day as a social care
  worker.
• ‘Caring London‘ survey.
• Media toolkit to be distributed to London social care employers
  to help them participate in the week.
• Concluding symposium of major influencers and decision-makers
  within social care.

But we need help and support to make sure this campaign is
success:

• Help us spread the word to colleagues in your
  organisation.
• Promote your organisation’s best practice during the
  week.
• Highlight recruitment and retention issues during the
  week.
• Help with our media work.
• Use the Care in the Capital Week logo on all your
  advertising.
• Let others know it is a job worth doing and celebrate your
  successes.

To find out more and how you can get involved, contact Community
Care on: 020 8652 4861.