The second phase of the government’s drive to attract more
people into the social care profession was launched today by health
minister Stephen Ladyman, writes Clare
The television and press advertisements aim to inform the public
about what social care professionals do as research has highlighted
this as a barrier to recruitment.
“Last year’s campaign attracted over 80,000
enquiries and a recent poll found that people who had seen the
advertising were more likely to make enquiries about a career in
social care,” said Ladyman.
“Social care work is worthwhile and satisfying, with the
flexibility and development opportunities many people are looking
for,” he added.
It is hoped the campaign will attract some of the 50,000 social
care workers needed nationally.