A campaign designed to attract more people to the social care profession is launched today by care services minister Ivan Lewis.
The Department of Health campaign will include television, radio and press advertisements and show real life relationships between social care professionals and their clients. The campaign is also designed to show how rewarding social care can be.
Ivan Lewis said: “This campaign will focus on how rewarding and valuable a career in social care can be and sets out to challenge perceptions on who works in social care.”
To find out more go to www.socialworkandcare.co.uk