Drugs information service FRANK has claimed success in a campaign to raise young people’s awareness of the impact of cannabis.
The Brain Warehouse campaign, launched in October 2006, used images of the brain in TV and online adverts to illustrate the effects of cannabis.
Over two-thirds of young people surveyed had seen the adverts and over half of those who saw them understood the message that cannabis affects the brain. Over three-quarters of those surveyed had negative perceptions of cannabis users.
The research also found that over two-thirds understood that cocaine damages the brain. FRANK is using the research to develop a new campaign to target 16 to 21-year-olds who may be contemplating cocaine use.
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