A website containing reviews of care homes by service users and their families, designed to help others choose services, was launched this week.
The reviews, on the WhereforCare site, accompany more general information on choosing care homes, and the site is designed to help tackle existing public ignorance.
The information service, run by former social care staff, also includes a discussion forum and an opportunity for homes to advertise jobs.
Founder and managing director Lisa O’Neill said the company’s research found that a quarter of the population’s understanding of the care sector was based on negative national newspaper stories.
She said she wanted the site to “redress the balance” and “help dispel the fears about standards of care caused by negative publicity”.
Meanwhile, the Commission for Social Care Inspection has updated its guide to choosing adult care services for potential users and their families.