Community Care has launched a research project to monitor the way that the mainstream media portrays social work and social workers.
“The Monitor: social work in the media” will analyse coverage in 16 newspapers between 1 January and 31 March 2009. We will highlight the best and worst examples through our Stand Up Now for Social Work campaign, which calls for balanced media coverage to boost public perceptions of the profession.
The research will look at whether articles are negative, balanced or positive and how social workers are described.
“Early findings show that the post-Haringey witch-hunt mentality remains alive in some papers,” said Community Care reporter and chief researcher Daniel Lombard. “Individual practitioners are still being targeted.”
Full results will be released at the Community Care LIVE conference and exhibition on 13/14 May.