Social workers are increasingly using the web to place children with adopters and foster carers.
The British Association for Adoption and Fostering’s Be My Parent service has seen a 37% increase in the number of children profiled online in the past 12 months and a doubling in the number of videos of children on the website. Be My Parent is a magazine and web page that profiles children waiting for adoption when local attempts to place them have failed.
David Holmes, BAAF’s chief executive, believes the rise is due to a shift in attitude among social workers towards digital media.
“Where once it was viewed with suspicion and distrust, now they are realising that it is a powerful resource in family finding,” he said.
“The internet has also opened the doors to using video to find families for children, which has been hugely successful. A three- or four-minute video can show the essence of a child. Our research shows that children who have videos made for them have an increase in enquiries from prospective adopters.”
Holmes added that 83% of families in BAAF’s most recent survey reported videos were “very helpful”, and 96% of social workers thought them valuable.