The Apprentice boss Sir Alan Sugar has, for the first time, got a social worker amongst his hopeful candidates.
But it’s fair to say that Canadian Steven Ugoalah does not suffer from self-doubt and there could be concerns about his ability to engage in reflective practice.
In his audition for the BBC One show Ugoalah describes himself as “the best social worker there is”.
“I’m the best social worker in the world. I’m the best social work consultant in the world. There’s nobody better than me. Nobody. I’ve never come across anybody who’s better than me.”
Before moving to London, he spent a year travelling the Arctic to do community development social work with remote Inuit communities.
He said: “Very few people have ever done social work in the Arctic- been the only social worker in the Arctic- and I did an excellent job of doing that.
“Lord Sugar would love me, I mean what is there not to love?”
Ugoalah currently runs his own social work consultancy as well as managing a property portfolio. He is now battling 19 other candidates to win a £250,000 investment and the chance to go into a business partnership with Lord Sugar.
He describes himself as resourceful, dynamic and a great negotiator, but says he often becomes frustrated when people don’t have the same high standards as him. He says he approaches his clients by ‘selling them a dream’ that they can take home with them.
“I can deliver in minus 50; I can deliver in plus 10. If we went to Mars right now, I’d find a way to be excellent.”
He has no regrets, because having learnt from all the mistakes in his life, he is now perfect.
The Apprentice starts on Tuesday 14 October at 9pm on BBC One. Follow the conversation about it on Twitter with @judithcoops and @ComCareLuke or on #bestsocialworkerintheworld