The Children's Workforce Development Council will next week launch the second wave of a recruitment drive to tackle high social worker vacancy rates in England.
This week saw the launch of the Help Give Them a Voice, a multi-media government initiative.
The campaign to raise public awareness of the importance of social workers features celebrities, including actor Samantha Morton and drum and musician Goldie, both of whom were in care.
Phase two is being run by the CWDC and will focus on the "unique skills and qualities" children's social workers need. Prospective candidates will be given information and support to help them enter the profession.
"We need the recruits to be prepared for the challenge," said a CWDC spokesperson.
"The campaign will show how social workers use their intellectual reasoning, empathy and knowledge of different legislation to make a big difference in their clients' lives."
Goldie said: "I wouldn't have been half the person I am without social workers.
"If I wasn't doing music I'd probably have gone into social work."
Actress Sadie Frost is also featured in one of the ads (right).