The new brand is to be applied across the Mind network, which includes 210 local Mind associations, 110 shops, and 120 staff, as well as the national offices in London and Cardiff.
Around £50,000 was spent on a consultation process while £100,000 went on design and production costs.
The charity said the decision to update its corporate identity was made two years ago following a strategic review. It said that its previous brand was being applied inconsistently, and that different sub-brands were being used, resulting in confusion for the public, donors, and staff.
The charity said the new single brand was intended to “strengthen the impact of the Mind name and corporate reputation”, but stressed that the work of the organisation would not be changing.
In November 2001, Community Care reported that the General Social Care Council had spent £16,000 on its logo and the National Care Standards Commission had spent £12,290. The Social Care Institute for Excellence, by comparison, spent £376 on a logo designed in-house.
Rainer head Moseley wants more voluntary sector involvement
19 October 2007
Experience Corps
09 October 2007
Reputation on the line
15 July 2004
In whom we trust
27 May 2004
Youth Justice and the Youth Justice Board
26 August 2008
Substance misuse
15 August 2008
Details of government consultations
21 August 2008
Private Member Bills
25 July 2008
Government Legislation
25 July 2008
