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Sandwell is a large multi-cultural Metropolitan Borough situated in the heart of the Black Country within the West Midlands conurbation with a population of approx. 289,500. The Borough assumed the name of Sandwell following amalgamation of the former Boroughs of Warley and West Bromwich in 1974. Sandwell includes the towns of Oldbury, Rowley Regis, Tipton, Wednesbury, Smethwick and West Bromwich.

Sandwell has a good local public transport network,including the Midland Metro. In addition it is well served by rail and motorway links via the M5 and M6, which offer access to all parts of the country. Birmingham International Airport, the National Exhibition Centre and the National Indoor Arena are all within 30 minutes travelling distance.

The Borough has many leisure and community facilities providing a range of arts, sports, social and general interest activities, many of which are managed by the Council. Whilst Sandwell has a solid industrial heritage, it enjoys many parks and open spaces. Sandwell Valley is a popular attraction offering 2,300 acres of woodlands, nature trails, golf courses and water activity areas. There is also ready access to pleasant rural areas outside the West Midlands conurbation.

The purpose of the Council is to serve the people and communities of Sandwell. The Council will strive to create conditions for a quality of life which will ensure equality for all the people of Sandwell and enable them to achieve the highest possible degree of self development, independence, personal dignity and self respect.

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