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Who are the customers?

Posted: 15 September 2005 | Subscribe Online


The Commission for Social Care Inspection's response to the government's proposals for its merger with Ofsted is a strongly worded document, with relevance far beyond inspection and regulation. It should be required reading for anyone who assumes the benefits of the new structures for children's services, both nationally and locally, will automatically outweigh the disadvantages. They won't, unless those who hold that the needs and rights of the most vulnerable, and sometimes difficult, children should be paramount can retain sufficient influence.

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The document asks a useful question: who is the customer? In context, the CSCI argues that Ofsted's customers are parents, whereas the CSCI strives to deliver primarily for children. It's reasonable to take this question out of context, because it encapsulates the cultural differences between education and social care.
For most teachers and support staff, of course, the school's primary purpose is to benefit children, who do not exercise choice, not parents - who sometimes do. But education policy has parental choice as its compass, and parents are encouraged to judge schools on aggregated achievement statistics before their own children have experienced whether the teachers will help them achieve their potential as individuals.

Moreover, affluent parents are true customers, whom the state sector as a whole strives to retain.

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In this sense, by contrast, social care has no customers. Few children or parents choose to use it. In the past, appalling scandals have shown how vulnerable these non-customers can be in a system that does not put their rights at its centre. Nowadays, although progress is still needed, the institutions of social care - as the CSCI shows - have acknowledged that the best possible outcomes for individual children are the only measure that matters.

That culture must now penetrate the new children's services from government to classroom. And the new joint inspectorate must be tasked with ensuring that it does.

Otherwise the schools that no one chooses may find common cause with social care, but popular schools and policy-makers will see little need to do so.

 



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