CARE IN THE CAPITAL WEEK 
20-24th September 2004

The recruitment crisis in London is fuelled by the negative image of social care portrayed in the media. The focus of this year’s Care in the Capital week is to challenge the negative stereotypes in the media and improve the image of social care within London. We want to encourage interest in the profession and highlight how rewarding it is to work in social care.

We have two aims:

1. To challenge the issue of social care’s image in the media
2. To look at how the profession can constructively influence the media and communicate positive messages about working in social care

We are running various activities and producing valuable resources during the week, which will help to achieve these aims. They include:

• Campaign launch on the London eye
• Media toolkits on how to promote your services through positive communications
• Special report on the image of social care
• High profile job shadow
• Master class run by PR and marketing experts. Click here for more
• Think tank session

For your free media toolkit call Community Care on
020 8652 4861/4699 or email your details to comcare@communitycare.co.uk. 

Details of the Marketing Master Class can be found here.