Sure Start: Labour needs to spin again

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You have to hand it to them; the Tories are in rampant mood as they make inroads into traditional Labour territory. Whether it concerns the emergence of an underclass (credit, Iain Duncan Smith), families and inequality (credit, Michael Gove) and our "broken" society generally (credit, Call Me Dave), they are revelling in it. Perhaps they are pining for the halcyon Thatcher years of generosity.

And what's Labour's response? Yet another TV image of Gordon Brown uttering "hard-working British families" as he mounts a grim-faced defence of the latest by-election humiliation or economic embarrassment.

Brown and his Cabinet colleagues are missing a trick here. Despite Duncan Smith's desire to see the Conservatives as the party that can rescue the underclass, what shadow education secretary Michael Gove is suggesting may well reinforce inequality.

He is proposing some changes to Sure Start - undoubtedly one of Labour's great social successes - that could leave the most difficult to reach families in limbo. A social exclusion policy, no less.

Gove says a Conservative government would keep Sure Start but would expand a health visiting service and cut the £79m outreach worker programme under which the most hard-to-reach families are targeted.

Schools minister Jim Knight, in a debate with Gove on Radio 4, admitted that Sure Start was failing to reach this group, but by their very nature hard-to-reach people are elusive. It doesn't mean you give up. At least Labour is trying and the national evaluation of Sure Start bears out the success of the policy.

A breakdown of this group is like a roll call of those most in need. Among them are asylum seekers and refugees, substance misusers, teenage parents and mothers with post-natal depression, all people who could end up in Iain Duncan Smith's underclass, no less.

Gove's universal health visiting service does little to reach out to these groups who risk falling off the social care radar. Paradoxically, Gove's health visiting service may well benefit only Gordon Brown's "hard-working British families".

It is also possible that, in the absence of outreach workers, health visitors may find themselves doing the jobs of social care professionals, something they are not trained to do and something they would probably prefer not to do.

So it is perhaps time that Labour reclaimed its territory by making a noise about its successes and started picking a few holes in the policies of what many may regard at the next general election as the new party for the underclass.

I never thought I would say this post-Blair, but what Labour needs now is not a health visitor but a spin doctor.

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  Outside Left questions the thinking behind today’s social policy, with a sometimes wry, occasionally cynical, always straight-talking look at the political elite that shapes it, written by sub editor, Mike McNabb.

 

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