Short of prattling "stick 'em in the army", David Cameron could not have reverted more to Tory type had he tried as he verbally attacked "Broken Britain" today.
The prime minister railed against "moral collapse" and promised an "all-out war" on gangs, along with threats to cut the benefits of looters (a bit of an assumption that they were claiming them), a pledge to review human rights and, in a bizarre Jeremy Clarkson-style connection of the disparate, a promise to rethink health and safety legislation.
Curiously, the Big Society did not feature. Margaret Thatcher as Tory leader was convinced there was no such thing as society. This one doesn't stop blabbing on about it.
But this was not a day for a big society, but a broken one. Or a Big Broken Society.
The question must be asked whether there is a role for the Big Society in Cameron's Broken Britain, the one where the streets combust, late-night shopping takes on a whole new meaning and police cower behind riot shields.
Or is Cameron's flagship social policy defined by a nation's townsfolk armed with brooms the mornings after the nights before and who symbolically sweep away the nation's ills under a metaphorical carpet? He will have us whistling happy tunes as a distraction from the flying rocks and rubble next.
Despite the bold words today, the prime minister offered little in the way of solutions, save benefits sanctions, but he had to make a speech and he made it.
Shame his boldness did not extend to the venue for his address. Tottenham, Croydon and Salford were all given a wide berth. Atop a soap box in Birmingham's Bull Ring centre would also appear to have been out of the question.
No, he sounded off from the safety of the Cotswolds, addressing the Chipping Norton set and its hangers-on in his Witney constituency, where Broken Britain presents itself in the occasional pinging of a copper's helmet.
At least he delivered his response from a youth centre, although, given the Oxfordshire location, he might as well have chosen a riding stables and turned up in jodhpurs.
Now, that's where Cameron's Big Society lives. And it is a heck of a long way from the Broken Society that he was referring to.