The Department of Health is celebrating the success of its Dignity in
Care campaign which has so far attracted 10,000 Dignity Champions. The
department credits the rise in applications to be champions to the
involvement of Sir Michael Parkinson who has spearheaded the call for
volunteers. Champions are themselves tasked with promoting good care for the elderly and making sure dignity is at the heart of what their company does. In the coming months the department will be issuing new training materials to help volunteers do this.
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