The Department of Health has launched its annual recruitment campaign in adult social care with a series of TV and print adverts.
Potential care workers in England are being urged to "help people get more out of their lives - and get more out of your own".
Last year the campaign prompted more than 32,000 people to contact the information line to ask about careers in social care.
The TV adverts, which feature a personal assistant caring for a man with learning disabilities, are available on the Social Care Careers website.
Out of curiousity was any research done to find out how many of those 32,000 people who contacted the information line went on to work in social care?