
A tug of war has begun over the name "College of Social Work"
The British Association of Social Workers' rebranding campaign continues in full force. BASW representatives now answer the phone with "BASW - the College of Social Work" and Hilton Dawson was introduced on the BBC this morning as "chief executive of the College of Social Work".
For me, this makes writing about the two colleges increasingly difficult. We refer to organisations by the name they use, hence the college being developed under the reform programme for England is the College of Social Work, because it has not (yet) relinquished this title.
Yet BASW has insisted that its own college should not be referred to as a "rival" to the "official" college, because BASW owns the company name "College of Social Work".
The debate about the name symbolises the confusion of having two colleges. Can both really go ahead? And, if not, what is the solution? The "official" college, i.e. that being developed under the reform programme, is not going to fold anytime soon. It has the backing of ministers and a partnership with Unison to fall back on, no matter how contentious the latter partnership may be.
But, if history tells us anything, BASW is not going to go down without a fight either. It is a scrappy organisation, which fights strongly for what it believes in.
So the only option seems to be convergence, for want of a better word. This is what sector leaders are pushing for, but can it happen? Surely it would be near-impossible for BASW, after it has rebranded and launched an aggressive marketing campaign for its own vision of a college, to bow down to the College of Social Work.
It feels like somebody (Moira Gibb?) needs to step in there and referee some crisis talks between the two organisations, both of which have a right to be heard.
Sadly, amidst all this, social workers and other Community Care readers on CareSpace are getting increasingly narked off with the whole thing.
As one user, Old Lag, puts it: "I hope both sides can step back from this breach and reflect on what it really looks like to the rest of us who just want a college.
"Get on with getting past this silly spat, negotiate like grown ups, merge the plans and give us the one college we want."
Photo by David Hartley/Rex Features