I was appalled to read this headline in the Sunday Express at the weekend: "Social workers 'sex up abuse claims to snatch children for adoption'." Have we gone back in time? Have tabloid newspapers learned nothing?
In 2009, Community Care launched a campaign to promote more balanced, accurate media coverage of social work. This was prompted by news coverage of the Baby P case, including the Sun newspaper's campaign calling for the sacking of the professionals involved in the case. But it sounds like this fell on deaf ears in some tabloid newsrooms.
The Express story rests on the account of one whistleblower, who claims social workers "sex up" dossiers on parents in order to justify putting their children in care. The claims, in relation to that particular local authority, may be entirely accurate - I'm not trying to discredit them - and if that is the case, of course it needs to be investigated.
But the Sunday Express takes the experience of this one social worker and infers that this must, therefore, be happening across the board. A suggestion I think a lot of social workers and councils would dispute.
Granted, you could argue that the article highlights the increasing pressure on social workers. But it also falls back on the 2009 approach to reporting about those working in children's services - describing them as "child snatchers".
Last week, Moira Gibb, chair of the Social Work Reform Board, told me that improving the public image of social work was still a top priority for her and the board. She sees this becoming one of the College of Social Work's main duties when it formally launches in January. The Sunday Express's coverage makes you realise how much still needs to be done.