by Nigel Leaney, manager of a mental health residential service
This is a hello, goodbye moment but I'll spare you a Beatles singsong. Next week is the last print edition of Community Care magazine, to make way for an exclusively online version. The fact there are now 300,000 online users of communitycare.co.uk is clear evidence of its success, as well as it being the largest specialist site for social work jobs in the UK.
Clearly the magazine will be missed. The aesthetic and practical experience of reading printed paper is different to looking at a screen. Until I was given a Kindle as a gift I was a luddite when it came to e-books. Now, much to some colleagues' amusement, I'm a fan. Not that I'm arguing for the demise of the printed book, more of a co-existence.
Moving with the times
In cash-strapped times, the like we've never seen in living memory, local authorities will inevitably question, and have a duty to do so, placing a printed advertisement in a magazine when the same outcome can be delivered through cyberspace for better value. Community Care has to move with the times, and as a respected brand there is every reason to be positive.
Apart from the squeezed readers' letters, magazines are pretty much autocracies having little to offer for encouraging a democratic, inclusive approach with their readership. An online Community Care has an opportunity to get the voices of social care professionals heard. And heard loudly. If this isn't an important time for this to happen then George Osborne doesn't need an abacus for Christmas.
Challenging the market forces
We need this website as an opportunity for all of us to challenge the market forces that are out to destroy social care. Not because they have to but because the government are cynical opportunists who are able to exploit the times to further their ideological taste for disaster capitalism as propounded by Milton Friedman et al.
When governments and their poodles start to exploit, devalue and rubbish the staff that are their responsibility, then we all sacrifice the care we purport to provide to vulnerable people in a supposedly civilised society, and then serve notice on the meaning of our professional identity and our ultimate existence.
An online Community Care with the contributions of its massed readership can hold central and local government to account, catch them in its web! It can give them a conscience, wanted or not.
Perhaps we need a minute's silence for the end of a wonderful publication then raise our glasses - okay cyber ones - to the new web future. Community Care is dead, long live Community Care!