by Daniel Lombard
In my four years as a journalist I've become accustomed to the full arsenal of PR weapons used by communications professionals to 'sell' their messages to the media.
It usually starts with the charm offensive, followed by the threat of withdrawing advertising contracts, and if all else fails, full-blown harassment.
I've heard complaints from PR professionals about how rude, unreliable and patronising journalists can be in response to their calls (forget whatever you've heard, I've always remained calm and courteous).
But last week the boot was on the other foot.
Continue reading Com Care tries - and fails - to charm council press officers.
