Recently in local media Category

  by Daniel Lombard

In my four years as a journalist I've become accustomed to the full arsenal of PR weapons used by communications professionals to 'sell' their messages to the media.

It usually starts with the charm offensive, followed by the threat of withdrawing advertising contracts, and if all else fails, full-blown harassment.

I've heard complaints from PR professionals about how rude, unreliable and patronising journalists can be in response to their calls (forget whatever you've heard, I've always remained calm and courteous).

But last week the boot was on the other foot.

By Emma Maier

The local press in Bromley recently gave a rare insight into frontline social work. Ian Leadbetter, head of social care in the west half of Bomley and social worker with 18 years' experience, spoke to journalist Charlotte McDonald about many aspects of the job, from referral to shcool visits or dealing with violent parents. He also touched on the impact of reports in the media.