Recently in PR Category

  by Daniel Lombard

In my four years as a journalist I've become accustomed to the full arsenal of PR weapons used by communications professionals to 'sell' their messages to the media.

It usually starts with the charm offensive, followed by the threat of withdrawing advertising contracts, and if all else fails, full-blown harassment.

I've heard complaints from PR professionals about how rude, unreliable and patronising journalists can be in response to their calls (forget whatever you've heard, I've always remained calm and courteous).

But last week the boot was on the other foot.

By Emma Maier

Volunteers' Week provided a welcome opportunity to recongise the positive work of one social work student. On the face of, this short story is a small victory. But a look back at recent media coverage shows that this story did not appear by chance; its the result of a decent media strategy on the part of Portsmouth Council.

"Talking to a full house, some felt Max Clifford was master of stating the bleeding obvious..."

Peter Beresford, chair of Shaping Our Lives

 

"You might not like Max Clifford. His brash image, his dubious-looking-but-almost-certainly-real tan... But like him or not, you must listen to his advice."

Community Care deputy editor Emma Maier

 Max Clifford is a controversial character and divides opinion. Here we give to opposing views about his advice to the social work profession.