by Peter Beresford 

Something rather worrying currently seems to be happening to personalisation. It's unlikely that many social care managers or professionals have managed to avoid this terms in 2008. This hideous piece of jargon has increasingly crept into our consciousnesses. But that's not the problem that concerns me.  

Read the complete post at http://www.communitycare.co.uk/blogs/social-care-experts-blog/2008/06/personalisation-practice-and-o.html