In the 1980s, the US was seen as a country where the customer was always right. I have the image of a large American in a restaurant ordering his fries, telling the waiter the precise temperature he expects them to arrive at the table at. But that level of confidence, or maybe arrogance, requires a high degree of information, where the customer ends up knowing more about the product than anyone who works for the company does.
Read the complete post at http://www.communitycare.co.uk/blogs/social-care-experts-blog/2008/07/information-is-power-in-the-pe.html
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16 Jul 2008 11:47 AM
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The Social Care Experts Blog
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