By Emma Maier

The Association of Directors of Social Work, which represents senior social workers in Scotland, has signed a one-year deal with a PR firm to run a public information campaign telling people what social services does. I'll be very interested to see what they come up with and how it goes. But in the meantime, it reminded me of a similar exercise by a group of charities in Scotland a few years back.

Read the complete post at http://www.communitycare.co.uk/blogs/social-work-blog/2009/01/do-we-need-an-awareness-campai.html