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</div><div class="ContentCentre"> <table cellspacing="0" width="600"> <tr> <td> 
<h1>COMMUNITY CARE: DISPLAY PRINT ADVERTISING</h1>
Reaching over 50,000 social 
  care professionals on a weekly basis for over 30 years, Community Care is still 
  the best route to market, upholding its reputation as an authoritative, engaging 
  and influential publication due to its challenging approach to social care issues 
  and its practical content driven features.*<br>
  <br>
  <strong>Purchasing Responsibility**</strong><br>
  <br>
  <table class="PDF" border="0" cellpadding="0" cellspacing="0" width="610">
    <tbody>
      <tr>
        <td width="62" valign="top" class="PdfLinks"><strong>29% </strong></td>
        <td valign="top" width="548">of our readers have purchasing responsibility  on behalf of their organisation</td>
      </tr>
      <tr class="alt">
        <td width="62" valign="top" class="PdfLinks"><strong>72%</strong></td>
        <td valign="top" width="548">of readers with purchasing responsibility believe display advertising is <strong>very visible</strong> in Community Care</td>
      </tr>
      <tr>
        <td width="62" valign="top" class="PdfLinks"><strong>63%</strong></td>
        <td valign="top" width="548">of readers with purchasing responsibility agreed or strongly agreed they would respond to an ad in Community Care</td>
      </tr>
    </tbody>
  </table>
  <br>
  <strong>Circulation</strong><br>
  <br>
  Readers take an average of <strong>45 
  minutes</strong> reading the magazine, with <strong>70%</strong> of readers passing 
  on their copy of Community Care to colleagues. With an average of 4 readers per copy overall, each week Community Care offers display advertisers an audience of over <strong>200,000 readers</strong>.***
  <br>
  <br>
  <strong>Circulation 
breakdown*  </strong><br>
  <br>
  <table class="PDF" border="0" cellpadding="0" cellspacing="0" width="610"> 
<tbody> <tr> <td class="PdfLinks" valign="top" width="139"><strong>47%</strong></td>
    <td valign="top" width="451">Senior Management </td>
</tr> <tr class="alt"> <td class="PdfLinks" valign="top" width="139"><strong>15%</STRONG></td>
  <td valign="top" width="451">Senior Social Workers/ Practitioners/ Senior Practitioners</td>
</tr> <tr> <td class="PdfLinks" valign="top" width="139"><strong>20%</strong></td>
  <td valign="top" width="451">Social Workers/ Key Workers/ Outreach Workers </td>
</tr> 
</tbody> </table>
<br> <table class="PDF" border="0" cellpadding="0" cellspacing="0" width="610"> 
<tbody> <tr> <td class="PdfLinks" valign="top" width="139"><a href="http://www.rbiimagebase.com/community_care/117057_cc_host_links/117212_cc_display_lr.pdf">Display Print advertising rates</a></td>
    <td valign="top" width="451">To reach social care 
professionals advertise your organisation here</td>
</tr> <tr class="alt"> <td class="PdfLinks" valign="top" width="139"><a href="media_planner.htm">Media Planner </a></td>
  <td valign="top" width="451">Use dedicated editorial features and key market events
to attract specific decision makers</td>
</tr> </tbody> </table><br> <p class="source"> 
*ABC Certificate of Circulation, 1st July 2006-30th June 2007<br>
** Publisher's 
Community Care Reader Research November 2007  <br>
** Publisher's Community Care Reader Research 2006  <br>
</p></td></tr> </table><div class="footer"><br> 
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