Campaign to publicise free personal care launched

A campaign to highlight the introduction of free personal care
is to be launched by the Scottish executive.

A freephone helpline has been set up to back the information
campaign, which will be led by newspaper advertising, a web site
and leaflets which will be distributed through social work offices,
doctors’ surgeries and other public places.

Hugh Henry, deputy minister for community care, said: “This
information campaign will set out what free personal care will mean
in practice, and will ensure that accurate information is available
for those with questions about free personal care.”

Free personal care and free nursing care will be introduced on 1
July. The executive has set aside £125 million for the next
two years to cover implementation of the policy.

During the debate on the introduction of free personal care,
campaigning organisations such as Age Concern Scotland argued that
no one knew the full extent of the numbers of people who would
qualify for the assistance. The information campaign is likely to
attract people who have so far not taken up services due to the
cost or lack of information.

Freephone: 0800 224488

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