NEW CAMPAIGN TO IMPROVE SOCIAL CARE IMAGE

Community Care and the Local Government Association are
launching a joint campaign to raise awareness about the good work
performed by social care staff.

Health minister John Hutton has backed the campaign and will
speak at a launch on Thursday (March 15) to voice his support for
the new drive.

A series of posters, leaflets and a new website will all feature
in the national campaign designed to remind people that social
workers are undervalued and deserve more recognition.

It is hoped the campaign will attract more recruits to the
profession, particularly in areas where there are high vacancy
rates.