Smaller charities are over-shadowed by leading brands, report warns

    Small charities are facing an uncertain future because the
    sector is perceived by the public to consist of “an emerging
    pack” of large charity brands, writes Sally

    A report released by the National Council for Voluntary
    Organisations says government funding for the sector is monopolised
    by a small number of household names.

    NCVO’s head of research Karl Wilding said: “Political
    support for the sector has largely translated into additional
    resources for relatively few large organisations” despite the
    fact that the government’s agenda stressed the importance of
    local voluntary groups.

    The report recommends that large national charities that have not
    already done so should respond to the “new localism
    agenda” by establishing regional structures or partnerships
    with local organisations.

    Other research carried out by NCVO has revealed that medium-sized
    voluntary organisations in east London have seen their income fall
    by 10 per cent and most public sector income goes to a number of
    large charities.  

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