Smaller charities are over-shadowed by leading brands, report warns

Small charities are facing an uncertain future because the
sector is perceived by the public to consist of “an emerging
pack” of large charity brands, writes Sally

A report released by the National Council for Voluntary
Organisations says government funding for the sector is monopolised
by a small number of household names.

NCVO’s head of research Karl Wilding said: “Political
support for the sector has largely translated into additional
resources for relatively few large organisations” despite the
fact that the government’s agenda stressed the importance of
local voluntary groups.

The report recommends that large national charities that have not
already done so should respond to the “new localism
agenda” by establishing regional structures or partnerships
with local organisations.

Other research carried out by NCVO has revealed that medium-sized
voluntary organisations in east London have seen their income fall
by 10 per cent and most public sector income goes to a number of
large charities.  

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