Second phase of social care campaign launched

    The second phase of the government’s drive to attract more
    people into the social care profession was launched today by health
    minister Stephen Ladyman, writes Clare


    The television and press advertisements aim to inform the public
    about what social care professionals do as research has highlighted
    this as a barrier to recruitment.

    “Last year’s campaign attracted over 80,000
    enquiries and a recent poll found that people who had seen the
    advertising were more likely to make enquiries about a career in
    social care,” said Ladyman.

    “Social care work is worthwhile and satisfying, with the
    flexibility and development opportunities many people are looking
    for,” he added.

    It is hoped the campaign will attract some of the 50,000 social
    care workers needed nationally.

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