Media monitor 2009 – results tables

    Community Care completed an indepth analysis of media coverage of social work as part of its Stand Up Now for Social Work campaign, which aims to improve media coverage and public perceptions of the profession.

    The research is an analysis of all relevant articles including the words “social work” “social worker” “social services” that appeared between 1 Jan 2009 and 31 March 2009 in 15 national newspapers (including Scottish and Welsh editions).

    The study was based on articles included on the NewsUK.co.uk online database, which files complete newspaper print editions, including newspaper supplements. The newspapers included were: The Daily Mail, The Sun, The Daily Mirror, The Daily Express, The Daily Telegraph, The Guardian, The Independent, The Times, The Mail on Sunday, The News of the World, The Sunday Telegraph, The Sunday Mirror,  The Observer, The Independent on Sunday and The Sunday Times.

    A write up of the research is available here.

    Below are full data tables.showing a detailed breakdown of how each newspaper scored. The Sunday Times and the Independent on Sunday are included for completeness, but at excluded for rankings becasue each printed only a single article.

    Volume of coverage

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FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl409622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl419622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; 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VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl449622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl459622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; 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      Number of articles Number of words Average article word-count % of coverage News % of coverage feature %of coverage opinion
    DailyMail 78 57342 735.2 91.0 5.1 3.8
    TheSun 70 20500 292.9 77.1 0.0 22.9
    TheDaily Mirror 44 16240 369.1 84.1 15.9 0.0
    TheGuardian 35 36066 1030.5 51.4 45.7 2.9
    TheDaily Express 23 9514 413.7 82.6 0.0 17.4
    TheMail on Sunday 17 22321 1313.0 82.4 11.8 5.9
    TheDaily Telegraph 14 6072 433.7 78.6 0.0 21.4
    Newsof the World 13 5100 392.3 76.9 0.0 23.1
    TheSunday Telegraph 12 6700 558.3 58.3 16.7 25.0
    TheSunday Mirror 12 5417 451.4 83.3 8.3 8.3
    TheIndependent 10 13008 1300.8 40.0 40.0 20.0
    TheTimes 8 4276 534.5 50.0 0.0 25.0
    TheObserver 7 7362 1051.7 57.1 14.3 28.6
    TheIndependent on Sunday 1 1242 1242.0 0.0 100.0 0.0
    TheSunday Times 1 762 762.0 100.0 0.0 0.0
    Total/average 345 211922 614.3 76.5 11.0 11.9

    Subject of coverage

      
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    % of coverage about
    children’s services

    % of coverage about crisis
    situations
    TheSunday Times 100.0 100.0
    Newsof the World 100.0 23.1
    TheTimes 100.0 12.5
    TheDaily Express 95.7