Community Care completed an indepth analysis of media coverage of social work as part of its Stand Up Now for Social Work campaign, which aims to improve media coverage and public perceptions of the profession.
The research is an analysis of all relevant articles including the words “social work” “social worker” “social services” that appeared between 1 Jan 2009 and 31 March 2009 in 15 national newspapers (including Scottish and Welsh editions).
The study was based on articles included on the NewsUK.co.uk online database, which files complete newspaper print editions, including newspaper supplements. The newspapers included were: The Daily Mail, The Sun, The Daily Mirror, The Daily Express, The Daily Telegraph, The Guardian, The Independent, The Times, The Mail on Sunday, The News of the World, The Sunday Telegraph, The Sunday Mirror, The Observer, The Independent on Sunday and The Sunday Times.
A write up of the research is available here.
Below are full data tables.showing a detailed breakdown of how each newspaper scored. The Sunday Times and the Independent on Sunday are included for completeness, but at excluded for rankings becasue each printed only a single article.
Volume of coverage
TABLE { mso-displayed-decimal-separator: “.”; mso-displayed-thousand-separator: “,” } .xl229622 { PADDING-RIGHT: 1px; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; COLOR: windowtext; PADDING-TOP: 1px; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl239622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: top; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Verdana, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl249622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: top; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Verdana, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl259622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: top; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Verdana, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl269622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl279622 { PADDING-RIGHT: 1px; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; COLOR: windowtext; PADDING-TOP: 1px; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl289622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-pattern: auto none; mso-ignore: padding } .xl299622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: red; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl309622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: red; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-pattern: auto none; mso-ignore: padding } .xl319622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: “0.0”; mso-pattern: auto none; mso-ignore: padding } .xl329622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl339622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: “0.0”; mso-pattern: auto none; mso-ignore: padding } .xl349622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl359622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-pattern: auto none; mso-ignore: padding } .xl369622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; BACKGROUND: silver; VERTICAL-ALIGN: top; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: windowtext 1pt solid; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl379622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: black; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Verdana, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl389622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: top; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Verdana, sans-serif; WHITE-SPACE: normal; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl399622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl409622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl419622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl429622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding } .xl439622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl449622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-generic-font-family: auto; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl459622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 400; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: windowtext; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: “0.0”; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl469622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: red; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-background-source: auto; mso-pattern: auto; mso-ignore: padding } .xl479622 { BORDER-RIGHT: windowtext 0.5pt solid; PADDING-RIGHT: 1px; BORDER-TOP: medium none; PADDING-LEFT: 1px; FONT-WEIGHT: 700; FONT-SIZE: 9pt; BACKGROUND: #33cccc; VERTICAL-ALIGN: bottom; BORDER-LEFT: medium none; COLOR: red; PADDING-TOP: 1px; BORDER-BOTTOM: medium none; FONT-STYLE: normal; FONT-FAMILY: Arial, sans-serif; WHITE-SPACE: nowrap; TEXT-DECORATION: none; mso-font-charset: 0; mso-number-format: General; mso-pattern: auto none; mso-ignore: padding }Number of articles | Number of words | Average article word-count | % of coverage News | % of coverage feature | %of coverage opinion | |
DailyMail | 78 | 57342 | 735.2 | 91.0 | 5.1 | 3.8 |
TheSun | 70 | 20500 | 292.9 | 77.1 | 0.0 | 22.9 |
TheDaily Mirror | 44 | 16240 | 369.1 | 84.1 | 15.9 | 0.0 |
TheGuardian | 35 | 36066 | 1030.5 | 51.4 | 45.7 | 2.9 |
TheDaily Express | 23 | 9514 | 413.7 | 82.6 | 0.0 | 17.4 |
TheMail on Sunday | 17 | 22321 | 1313.0 | 82.4 | 11.8 | 5.9 |
TheDaily Telegraph | 14 | 6072 | 433.7 | 78.6 | 0.0 | 21.4 |
Newsof the World | 13 | 5100 | 392.3 | 76.9 | 0.0 | 23.1 |
TheSunday Telegraph | 12 | 6700 | 558.3 | 58.3 | 16.7 | 25.0 |
TheSunday Mirror | 12 | 5417 | 451.4 | 83.3 | 8.3 | 8.3 |
TheIndependent | 10 | 13008 | 1300.8 | 40.0 | 40.0 | 20.0 |
TheTimes | 8 | 4276 | 534.5 | 50.0 | 0.0 | 25.0 |
TheObserver | 7 | 7362 | 1051.7 | 57.1 | 14.3 | 28.6 |
Total/average | 345 | 211922 | 614.3 | 76.5 | 11.0 | 11.9 |
Subject of coverage
% of coverage about | % of coverage about crisis situations | |
Newsof the World | 100.0 | 23.1 |
TheTimes | 100.0 | 12.5 |
TheDaily Express | 95.7 | <TD class=xl3226050 align=right x:num="69.565217
Comments are closed.