Care in the Capital Week


    Join Community Care in promoting a positive image
    of social care in London

    20-24th September 2004

    The recruitment crisis in London is
    fuelled by the negative image of social care portrayed in the
    media. The focus of this year’s Care in the Capital week is
    to challenge the negative stereotypes in the media and improve the
    image of social care within London. We want to encourage interest
    in the profession and highlight how rewarding it is to work in
    social care.


    We have two aims:

    1. To challenge the issue of social
    care’s image in the media
    2. To look at how the profession can constructively influence the
    media and communicate positive messages about working in social

    We are running various activities and
    producing valuable resources during the week, which will help to
    achieve these aims. They include:

    • Campaign launch on the London
    • Media toolkits on how to promote your
      services through positive communications
    • Special report on the image of social
    • High profile job shadow
    • Master class run by PR and marketing
      experts. Click
      for more
    • Think tank session

    For your free media toolkit call
    Community Care on
    020 8652 4861/4699 or email your details to

    Details of the Marketing Master Class
    can be found

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