Care in the Capital Week


Join Community Care in promoting a positive image
of social care in London

20-24th September 2004

The recruitment crisis in London is
fuelled by the negative image of social care portrayed in the
media. The focus of this year’s Care in the Capital week is
to challenge the negative stereotypes in the media and improve the
image of social care within London. We want to encourage interest
in the profession and highlight how rewarding it is to work in
social care.


We have two aims:

1. To challenge the issue of social
care’s image in the media
2. To look at how the profession can constructively influence the
media and communicate positive messages about working in social

We are running various activities and
producing valuable resources during the week, which will help to
achieve these aims. They include:

  • Campaign launch on the London
  • Media toolkits on how to promote your
    services through positive communications
  • Special report on the image of social
  • High profile job shadow
  • Master class run by PR and marketing
    experts. Click
    for more
  • Think tank session

For your free media toolkit call
Community Care on
020 8652 4861/4699 or email your details to

Details of the Marketing Master Class
can be found

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