Marketing Master Classes

Date: 22nd September 2004
Venue: Church House Conference Centre, Westminster
Time: 10:00 – 13:00 (Lunch included 13:00 – 14:00)
14:00 – 16.30. 
Cost: £25

Your chance to hear from the experts on how to promote your
organisation effectively.

As part of this year’s Care in the Capital week,
Community Care is running a master class focusing on the
importance of promoting a positive image of the social care
profession, to help redress the associated negativity. The session
will be run by
communications professionals and will also feature a social care
best practice workshop.

Agenda

• Presentations by communications professionals from top London
  advertising agency Leo Burnett and leading PR
  agency, Munro & Forster Communications, both specialists in
  public sector recruitment campaigns, who will provide
  practical advice on creating a more positive profile for the
  profession through tailored communication activity
• A social care workshop highlighting the need to support front
  line staff. This session, run by Addie Stevenson, Project Manager
  for the Managing Frontline Staff Project in Scotland, will suggest
  theoretical and practice models to integrate H.R. Management and
  Operational Management, and will discuss the projects work in
  detail.
• Both the morning and afternoon session will follow the same
  format

Who should attend?

• Human resources managers
• Frontline managers with responsibility for recruitment
• Communications officers
• Recruitment and retention teams

There will be a limited capacity of 30 people at each forum, to
ensure maximum benefit on both practical and theoretical
sessions.
A nominal fee of £25 (+VAT) will be charged to cover
administrative costs.

To book your place please call 020 8652 4861/4699 or email comcare@communitycare.co.uk