Marketing Master Classes


Date: 22nd September 2004
Venue: Church House Conference Centre, Westminster
Time: 10:00 – 13:00 (Lunch included 13:00 – 14:00)
14:00 – 16.30. 
Cost: £25

Your chance to hear from the experts on how to promote your
organisation effectively.

As part of this year’s Care in the Capital week,
Community Care is running a master class focusing on the
importance of promoting a positive image of the social care
profession, to help redress the associated negativity. The session
will be run by
communications professionals and will also feature a social care
best practice workshop.


  • Presentations by communications professionals from top London
    advertising agency Leo Burnett and leading PR
    agency, Munro & Forster Communications, both specialists in
    public sector recruitment campaigns, who will provide
    practical advice on creating a more positive profile for the
    profession through tailored communication activity
  • A social care workshop highlighting the need to support front
    line staff. This session, run by Addie Stevenson, Project Manager
    for the Managing Frontline Staff Project in Scotland, will suggest
    theoretical and practice models to integrate H.R. Management and
    Operational Management, and will discuss the projects work in
  • Both the morning and afternoon session will follow the same

Who should attend?

  • Human resources managers
  • Frontline managers with responsibility for recruitment
  • Communications officers
  • Recruitment and retention teams

There will be a limited capacity of 30 people at each forum, to
ensure maximum benefit on both practical and theoretical
A nominal fee of £25 (+VAT) will be charged to cover
administrative costs.

To book your place please call 020 8652 4861/4699 or email

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