Choose Social Work: join our campaign to champion your profession

Choose Social Work Campaign Logo

Do you tell people whom you meet that you are a social worker?

  • Sometimes - it depends on the circumstances (46%, 228 Votes)
  • Yes, I say it with pride (43%, 214 Votes)
  • No, I worry about people's reactions (12%, 59 Votes)

Total Voters: 501

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Community Care is today launching a campaign to champion the great profession of social work. Here’s why…

A couple of weeks ago, four of us from Community Care went to spend the day with a children’s services team at a London council.

I left the day feeling both completely knackered and genuinely in awe of the work that social workers do every day.

We saw first-hand the families that the social workers worked with, the support they gave and the decisions they had to make.

What has stayed with me is the amount of thought and reflection that went into every one of those decisions. The social workers were constantly interrogating their own thinking, and being challenged by managers to reflect on the factors that might be influencing them.

One of these factors is the negative media landscape that surrounds social work. There have been several tragic child deaths featured in the media over the past two years, like those of Arthur Labinjo-Hughes, Star Hobson, and, most recently, Finley Boden.

Every time a case hits the national press, whatever the reality of social work involvement, it inevitably affects morale and creates a heightened sense of fear of making a mistake, particularly in child protection work.

We know that this is a challenging time for social work, a sector that has had more than its fair share of challenging times. There are also the ongoing challenges with recruitment and retention: one in five children’s social work posts lie vacant, and the vacancy rate in adults’ services has risen sharply over the last three years. This causes more pressure and higher caseloads for the workers that remain.

The Choose Social Work campaign

This is why Community Care wants to counteract this negative media coverage and show the inspiring, brave, emotional work social workers do every day.

Today, we are launching Choose Social Work, our first campaign since 2015.

Over the coming months, we will share inspiring stories, from social workers, celebrities and people with lived experience, about the difference that social work can make.

We will publish a series of letters, Dear Future Social Worker, to inspire the next generation to choose social work as a fulfilling, rewarding career.

And we will show the damage that negative media coverage can have on social workers, and explore the potential solutions.

I’m proud to work for Community Care and, in a very small way, support a profession that does so much good for society.

As Labour MP and former social worker Emma Lewell-Buck said in an interview we will publish this week: “Every minute of every day, there’s a social worker somewhere, be it children’s or adults’, who’s actually improving someone’s life.”

We want this campaign to show that: we see you, we support you, we value what you do.

Please keep choosing social work.

5 ways you can support the campaign

  1. Change your social media picture to the Choose Social Work logo. Just right-click on the image to the right, save to your files, and update your Facebook/Twitter/Instagram/LinkedIn/TikTok logo.
  2. Email or message this article to five colleagues, relatives or friends, right now, and ask them to support the campaign.
  3. The next time someone asks you what you do, tell them you’re a social worker – and that you’re proud to be one.
  4. Use the #ChooseSocialWork hashtag across social media to tell us why you chose the profession.
  5. Submit a letter to the next generation in our Dear Future Social Worker series – email

2 Responses to Choose Social Work: join our campaign to champion your profession

  1. The voice June 20, 2023 at 10:00 pm #

    We want the government and funding to reflect this, but honestly, society is in a strange, strange place. Incredible amounts of drugs available, addictive lifestyles like gaming and social media and so often the vulnerable lured in and excluded from influences that could, for example, lead to good parenting and aspirations for kids. The very basics of how we are socialised to be good consumers in a capitalist, neoliberal world is scary. And community awareness appears to be actively discouraged through distraction. Oh hi social worker…

  2. Ryan Webb June 23, 2023 at 1:20 am #

    There’s a vast untapped resource out there which could be a fantastic solution to the problem of social work recruitment. That resource is called MEN. For the past few decades, men have consistently and increasingly refused to view social work seriously as a career choice. Given the distinct absence of any momentum whatsoever to address this issue, one could be forgiven for thinking the profession is perfectly happy with this state of affairs. However, simple maths would suggest that creative efforts to encourage more men to look more favourably on such an inherently valuable professional vocation would only need to be partially successful in order to achieve significant inroads into the recruitment deficit.